Learn how to rank websites without paid ads. Our client’s website ranks at the top of Google Search Engine Results Pages (SERPs) for key industry terms such as “polished concrete” and “polished concrete cost” through an organic SEO/AEO strategy. Because of the growing importance of ranking well in emerging AI search engines like Google’s Gemini and ChatGPT, we optimized our client’s website so its brand gets recognized as authoritative and trustworthy in the polished concrete sector.
TL;DR
The article is a case study on ranking DARIV’s polished concrete website on Google organically.
DARIV ranks top for key keywords like “polished concrete” and “polished concrete cost” in the Philippines.
- The DAIV website reached top 3 rankings within 6 months of launch and holds multiple top rankings as of 2025.
DARIV is now recognized as authoritative on AI search engines like Gemini and ChatGPT.
The right SEO / AEO strategy can achieve organic ranking on Google and existing AI Search Engines like Gemini and ChatGPT
How to rank websites on Google and AI Search
How to rank websites on Google and AI Search is a main concern for website owners. Here is a case study we prepared to demonstrate how we can help you rank your website on the first page of Google’s Search Engine Results Pages.
DARIV’s website for Polished Concrete ranks at the top of Google Search results for several keywords.
Here are examples of keywords their website is ranking for in 2025.
KEYWORD: Polished Concrete
SERPs Ranking: 1
As a leading contractor for polished concrete in the Philippines, DARIV’s website need to rank at the top spot for the keyword “polished concrete.”
KEYWORD: Polished Concrete Cost
SERPs Ranking: 1
The cost of polished concrete is another highly used keyword in the construction industry.
Ranking for this keyword is a priority because those who use their keyword are most likely interested in buying polished concrete.
As of writing, DARIV has the top 1 spot for inquiries about the price of polished concrete in the Philippines.
How to rank websites in 2025: Challenges
Learn how to rank websites on Google SERPs
Ranking a new website is not easy. At the same time, ranking is a necessity since landing at second page of a search engine or even at the lower end of the first page renders your website useless.
After all, what’s the use of a website when your target client cannot find you easily when searching for your products and services?
Today, many still think keywords and backlinks are everything one needs to get their website to the top front page of search engine results. Others will even spend money on running Sponsored Ads just to get to the top of the Search Results page.
Our SEO strategy, on the other hand, is purely ORGANIC. We never paid for Sponsored Ads on Google so we can bring our client’s website to the top of search results for specific keywords.
The approach was all about consistency in creating high-quality content.
When DARIV approached us for help with building and ranking their website in 2022, we identified several challenges that may influence their ranking on Google’s Search Engine.
Google ranks websites based on several factors, the latest of which are the following:
- E- Experience
- E- Expertise
- A- Authoritativeness
- T-Trustworthiness
The E-E-A-T guidelines reestablished the proper metrics for a websites’ trustworthiness.
EXPERIENCE refers to the firsthand knowledge of the content creator.
For DARIV, the question is are they practically knowledgeable with polished concrete and its processes? Is there any evidence of their EXPERIENCE in the polished concrete industry?
EXPERTISE is about the depth of a content’s accuracy. Content posted online is ranked by Google, and other search engine, based on the credentials of its creator and the credibility of their sources.
In other words, we had to make DARIV’s website an authority on the subject of polished concrete.
AUTHORITATIVENESS is another variable for ranking websites. Google’s algorithm checks for the website’s reputation and recognition.
This variable is not easy to establish because it involves consistent publishing of high-quality content (articles, images, and videos) on DARIV’s concrete polishing website to show they are the authority in their polished concrete industry.
TRUSTWORTHINESS binds all the other variables mentioned above. This is the most crucial element in Google’s E-E-A-T because it involves how the company performs and how the market acknowledges the company’s expertise.
It is one thing for DARIV to say they are experts in polished concrete and another to have completed actual projects that satisfied clients who availed their polished concrete services.
DARIV reached Top 1 rank in 6 months
When we launched DARIV’S website last December 19, 2022, there are multiple construction companies in the Philippines who also offer concrete polishing services.
This was our main hurdle. Older players in the business are usually more credible than younger ones. Since big construction companies have been in the industry much earlier than DARIV, their websites are already recognized by Google’s search engine algorithm as expert contractors in concrete polishing.
So, when we made their website live, the key was consistency in creating and promoting high-quality ORGANIC content that is searchable to clients looking for polished concrete services in the Philippines. There was no other way to reach the top spot.
Our efforts paid off on June 2022 (6 months after the website’s launch) when DARIV’s website for polished concrete ranked at the top 3 spot on Google’s SERPs.
Today, we continue updating the website with high-quality content. DARIV’s polished concrete website is now, as of July 28, 2025, has 10 keywords ranking at the top 1-3 spot s of Google’s SERPS.
Learn how to rank websites in AI Search
Since Open AI released ChatGPT on November 30, 2022, all tech companies including Google made AI Search a mainstay in the internet world.
The extensive use of AI Search Engines also posed another challenge to our SEO team. On Google Search, for example, a top 1 rank can be irrelevant because of Google AI Overview through Gemini.
DARIV ranks at Top 1 of Google SERPs for the keyword “polished concrete cost.” But because of AI Search, (Gemini 2.0), that position may not be useful because the first details accessible to the searcher is the AI Overview (1), to be followed by the Detailed Breakdown (2), and the column for references used by the AI Search Engine (3).
DARIV’s high-quality content is also recognized in ChatGPT. This AI Search Engine is mainly used nowadays by Filipinos for getting information, so it was necessary to position our client DARIV for queries related to concrete polishing.
As seen below, results for the question “How much is polished concrete in the Philippines?” generated answers coming from DARIV’s website for concrete polishing.
This is just one example of how to rank websites in AI Search. Your website needs to be Answer Engine Optimized so AI Search Engines website will recognize it as a source of high quality content. In the example above, both AI Search Engines Gemini and ChatGPT selected DARIV as the most authoritative source of information about the cost of polished concrete in the Philippines.
This is a huge boost for DARIV’s trustworthiness in the polished concrete industry.
Let's work on your website
Want to see how to rank your website on both Google and Ai Search Engines? Your website can have the same trustworthiness DARIV enjoys for its polished concrete website. Our team of SEO specialists know how to rank websites organically.
We can make your website visible to your target clients who use Google’s Search Engine and AI Search Engines like Gemini or ChatGPT without having to pay any sponsored ads.
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